5 Digital marketing trends that would boost your sales in 2019, changing your marketing approach this year is a giant leap in increasing sales for your business.
Do you know that “Small” Businesses have the potential to reach a wider audience, export their goods/services beyond borders and even be exposed to greater opportunities?
This year, it would be an error to get this information and not maximize it in exceeding your business goals, increasing your audience reach and tremendously boosting your sales in 2019.
A major reason why SMEs haven’t probably exceeded their business goals or expectations in previous years is most likely because they are not taking advantage of the rich resources available in Digital marketing; some are still dwelling on old trends and expecting new results. It would surprise you to know that landscapes are being disrupted so much that what was effective just a few years ago is now obsolete.
For example, posting content on social media was once all you needed to grow a high follower’s base or gain potential leads. Today, customer interactions and engagement come at a premium. If you aren’t wowing your audience with personalized content or starting a real conversation with them, you’re falling behind the curve.
It is quite unfortunate that while some businesses are on the cusp of the latest marketing trends, many others are still either playing catch-up or find it irrelevant for business growth and sustainability. Some also, hide under the guise of being “Small businesses” due to reasons like their budget or as a result of past marketing failures which could have been as a result of finding the right digital marketing partner and if you still feel like your head is spinning from last year’s evolution, this year promises to be even more disruptive. And it isn’t just new technologies that are changing the game.
Here are 7 of the most important digital marketing trends that would help boost your sales in 2019: Read More…
Chatbots are showing up everywhere, especially enterprise companies as virtual assistants or more like an “Online sales rep” from business websites to mobile apps and social media news feeds, they can serve a variety of purposes, but most often they are used to answer simple or frequently asked questions, therefore, helping users accomplish a simple task and have a personally intentional experience.
Small Businesses are also not left out of this trend. Some of the latest ways they are being used for now include:
- Lead qualification
- Shopping assistance
- Website browsing guidance
- Knowledge-base research
- Talent recruiting
2. OMNICHANNEL MARKETING
This isn’t a really bogus word or trend in digital marketing, although very necessary. Derived from the combination of, “Omni,” means “all,” “of all things,” or “in all ways or places.” This marketing strategy requires you creating marketing nodes that connect and work together on every available channel. More like using multiple channels for various purposes to achieve one goal or which reinforce each other to ease customers through their buying journey.
A typical example is using social media as a channel to attract visitors to your website and email as a channel to nurture leads. It is also important to remain consistent on all channels your customers use. Most businesses prefer to use social media, search and email as marketing channels. It’s quite understandable that majority choose to concentrate on social media but wise to seek out unconventional ways to engage customers (especially consumers) aren’t just engaging with brands by commenting on Facebook posts. Some channels you should investigate are or seek an expert aid include:
- Brief video (such as Facebook and Instagram stories)
- Smartphone apps
- Live broadcasts
- Live Chat
- SMS & Calls
- PR and press releases
- Offline ads (they’re making a comeback)
- Direct mail (it’s also making a comeback)
- Offline events
- Chatbots and virtual assistants
All these channels can reinforce your existing marketing strategy – what you might call “traditional” digital marketing, at this point. Omnichannel is particularly important for consumer-facing businesses. That’s because 70% of consumers use three channels or more to research a purchase. An omnichannel strategy is your company’s best way to build a one-of-a-kind customer experience for your customers…I USE IT TOO
Take Guarantee Trust Bank, for example: With the introduction of their smartphone app, customers can do all their banking on the go even embedded a live chat to answer customer questions and help customers make financial decisions not leaving out their great publicity for the mobile banking for non-smartphone users with *737#. Guarantee Trust Bank serves up helpful content to existing customers through email, their app, SMS, social media channels and their website. They also send new product offerings through direct mail/SMS and through their app.
Omnichannel isn’t just important for generating new business. It’s a necessary strategy for building a positive customer experience that increases your customer retention rates. Are you ready for omnichannel? Which channels are your customers using the most? Let’s help you.
3. ARTIFICIAL INTELLIGENCE
To save us all the technical terms and erase all fear or speculations of magic or sorcery because the system that can perform a task which normally requires human intelligence. This brings us to the definition, by virtue of the system’s ability to perform a task that requires Human Intelligence earned its prefix “artificial.” Artificial Intelligence (AI) is a computer or robot that can gather facts about a situation through sensors or through human input and then use this information to solve problems or perform tasks
AI has numerous potential in marketing and this year, you’ll mostly see AI deployed for content marketing, customer service, and advertising. Before you start worrying, know that AI isn’t currently positioned to make every content marketer’s job obsolete. AI is mostly used today to identify trends, drum up data, and do competitor research.
related post: Email marketing for small business
4. VIDEO MARKETING
Video marketing has been an important tactic for big brands for years. But video is changing one of the biggest hang-ups many businesses have with video marketing is the production aspect. They want their videos to look professional – like they were produced by Hollywood directors. It is quite unfortunate that even small businesses for reasons like this fall victim of this myth without knowing Video Marketing is not about the Budget but the content.
Anyone can harness the skills of video production but not all understand the right content in reaching out to the target audience. Most people aren’t looking for dazzling special effects on your videos, they just want good content that’s entertaining, informative, and story-driven. Take this video from marketing Airtel Data plans, for example: Not only does Airtel introduce its Data plan, but the video also makes the offer relatable with a day to day life of a Nigerian.
The video contains some excellent production elements, but it’s the story that drives it. These are the types of videos that garner attention and go viral. Instead of just advertising data plans, Airtel has found a way to connect to its target audience and build a community around its brand. And that type of brand recognition is priceless. Marketers can use video for several strategies, even for advertising. Here are some types of marketing videos any business can make in 2019:
- How-to videos
- Product walkthroughs
- Influencer interviews
- Customer testimonials
- Behind the scenes videos (such as employee and brand stories)
- Company culture videos
- Event videos
This type of humanized marketing isn’t just more likely to get shares, likes, and comments. It can do wonders for a brand’s image and help businesses establish themselves as influences in their market.
5. SEARCH ENGINE OPTIMIZATION (SEO)
In the second half of last year, Google rolled out its “Page Speed” update. This is just one in a long line of search algorithm updates that have kept digital marketers on their toes. With this updates amongst many, it means Google will prioritize fast-loading websites over slow-loading ones when ranking them in search results. It is one thing to have a functional website and another to have a discoverable one.
Another example is the fact that Google now understands user intent better than ever before. Its algorithms can input the user’s context, such as the user’s location, search history, and other information, into the search equation. That’s why when you search, “Travel agency” in Abuja, you don’t get a list of every Travel agency in Nigeria. Still, on Google’s updated algorithms, the way people search has also changed. The majority are using mobile phones to search than ever before. For many people, their smartphone is their most important tool for getting online.
Local search and image search have also become important factors for marketers to consider. 30% of all mobile searches are related to location and 46% of all Google searches are local. Businesses that cater to a local customer base should focus extensively on their local SEO strategy in 2019. With the latest update. Small businesses are particularly vulnerable to this change. They may host their websites in shared server environments that have limited resources.
They don’t have the same web development resources that the big guys do either. To optimize for search in 2019, businesses should do the following:
- Create pages bearing the user in mind, not the search engine
- Prioritize an easy user experience
- Integrate different types of media into each page
- Implement a white hat back-linking strategy
- Optimize every page for load speed
- Use schema markup
- Use a sitemap
- Focus on video
- Create more long-form written content
- Optimize for local search
Any business that generates a large portion of its revenue through search engine results pages (SERPs) can’t afford to neglect these tactics in 2019.