FAQs

GENERAL FAQ

Before you sign or commit to anything, we have an e-consultant that we ask you to fill out so that we can learn more about your needs, clients and industry. There is absolutely no commitment on your part by completing this questionnaire. 

Not at all! All contracts and services agreements are on a month to month plan. There are no hidden fees for cancelling – ever. We are happy to report that we have never had a client terminate their services or switch to another provider since we’ve started.

We don’t have any pre-priced budgets. We also do not have any monthly minimums or required buy in packages. Our ability to handle all budgets -big, small and in-between sets us apart. Each client’s campaign is evaluated individually based off their goals, needs and ability. You get back what you put in, so if you can’t afford a comfortable monthly marketing budget, we’ll advise you on your options.

SEO & SEARCH ENGINE OPTIMISATION FAQ

SEO, or Search Engine Optimization is everything done, on-site and off-site, to ensure your website gets found on the Internet and to make sure that the incoming traffic converts to sales & business.

It is now estimated that approximately 80%-90% of customers will check online reviews before making a purchase. Search Engine Optimization gives your company a better chance of being seen by potential customers. According to Forbes, almost 60% of small businesses are now investing in some form of online marketing. So the odds are that your competitors are using SEO.

WEB DESIGN AND DEVELOPMENT FAQ

When you are considering building a website for your company we know that you are presented with many different options. There are many web design companies, website builders like Wix and the friend of the family that is good with computers. For some people, the last two options may be a choice but only an experienced web designer can create a product that will attract visitors and convert them into customers.

Yes, yes and yes again! Approximately 60% of traffic on search engines is from mobile devices like phone and tablets. If your website is not mobile friendly, you are turning away many potential customers. The experts at Infinity Digital can create a brand new website that is mobile friendly or convert them into customers.

Before we begin updating your current site or building a brand new one, Infinity needs to perform a detailed evaluation of your current site. We look at items such as page speed, security, mobile friendliness, search engine visibility and more. get a free evaluation today!

Every project is different so there is no set timeline. However, we try to get new sites launched somewhere between one and two months. Your account manager will give you a detailed timeline before we begin any work.

SOCIAL MEDIA FAQ

We work with many different social media channels! We work with the major social media sites like Facebook, Twitter, Google+, Youtube, Instagram and Pinterest. However, we also work with dozens of smaller social media sites as well as emerging ones.

Yes. Social media has many different applications and can work for every company. Social media gives businesses the ability to connect directly with the customers like no other advertising outlet. Sometimes businesses don’t have the time or skills to effectively manage their social media efforts. The experts at Infinity Digital can handle all of your social media needs.

It is better to let the professional handle it. You and your staff are experts at what you do and we are the experts of digital marketing. The primary benefit of using a digital marketing agency is experience and resources. A digital marketing agency like Masterpiece has access to knowledge and resources that you may not. Call us for a free evaluation

OUTSOURCING FAQ

By outsourcing, you can free internal staff to focus on your core business activities, rather than back-office and manual processes. Outsourcing allows for rapid growth and swift changes in business priorities due to the flexibility of staff. It saves costs on infrastructure, office space and supplies, HR functions, new technology and so on. It is not just cost savings that act as a driver to outsource however, many of our customers opt for outsourcing as a way to increase service offerings.

We offer easy access to modern facilities and highly productive, loyal personnel. We deal with the recruitment and office costs, as well as subsequent coverage of employee benefits.

The language skills of our staff are excellent. We are more than happy to set-up some test calls for you to demonstrate this.

We don’t have a minimum number of staff you can employ through us. We recognise the different business goals of organisations and we don’t want to limit your plans for expansion. Depending on your requirements, our offerings can also be used as a service. We see ourselves as a partner for growth, no matter the size of your organisation.

Our services are flexible and our contracts are based on your needs. You may only need a one-off project, some additional resource for a few hours a week or you may be looking for a multi-year contract. Whatever you need, we can help.

If you wish, you can have full managerial responsibilities over your staff, or leave that to us and just monitor the results.

The public sector is constantly under pressure because of low budgets and limited opportunities to expand the workforce. Through outsourcing, public institutions can achieve an efficient and streamlined workflow at a lower cost.

Any size business can outsource. Outsourcing is a low-risk, low-cost opportunity, preferred by small and medium enterprises (SMEs), as entrepreneurs recognise the immediate benefits of outsourcing and can then focus on developing the core elements of their business.

Through outsourcing, we offer a scalable, multi-service expansion of your business. A bundled approach to business process outsourcing ensures a smoother and more reliable business transformation. Please use the menu above to see the range of services we can offer.

GRAPHICS DESIGN FAQ

Prices depend on many variants, but you can be sure you are getting a great value for your design project. We offer the best market prices that wouldn’t stress your pocket yet achieve your business goals. You won’t find that with some of our competitors. We encourage prospective clients to compare The Brand Effect with agencies producing the same level of work.

During our initial logo meeting, we first begin by discussing the client’s ideas, target market, and uses for this logo. We then ask for samples of existing logos that the client likes or dislikes to get an idea of their taste. Sometimes the client already has a design concept in mind. Other times, they have no idea what they want. Either way, we make sure we have collected enough information before we begin work. Our logo design service is very straight forward. If you’d like to see extra concepts after our initial three ideas or if you need a couple logo designs for multiple companies our service can be priced according to your needs.

No, not the actual artwork files unless agreed upon in the proposal. However, ALL approved web images and high resolution images purchased are 100% yours once the project is fully complete and paid for.

A finished project is yours upon receipt of final payment. At your request, we will supply the electronic files to you on CD, dropbox, or through e-mail. We also keep a copy of your project on file for later updates or should you lose your copy.

YES, you get jpeg and png of your logo design. Our logo design can be used to complete stationery and brand marketing – including business card, letterhead, envelopes, brochure design, websites, graphics for web sites, direct mail design, email marketing, mailing labels, presentation folders, and any other designs your business may require.

Once deposit is received, normal turnaround for logo design is 14 days. We present the logos to the client at the black and white stage, then again at color stage, and wait for final approval before we save out all the files for you. The client logo files are their artwork and we are up front about this part of the process. We do save your work in case you lose the files or need them sent again.

As a non-agency, we listen to our clients from the start. We encourage the client to bring in any samples, color combinations/swatches, and ideas they may have to help us get an idea of style before starting to work with new clients. During the design process, the client is asked to approve certain colors and fonts before work continues. Once the design project is ready for print we will submit a final proof for the customer’s approval before submitting to production. Once a job is in production, the job cannot be cancelled. At the conclusion of a project, the client may request the artwork in various formats if payment was made for design services.

We can usually accommodate your rush job depending on how full our production schedule is however, a rush fee may be added. Call us to find out.

BRANDING FAQ

Phew, that’s a big question! Here’s our best answer: A brand is the emotional and psychological relationship that your company has with its customers. Strong brands and strong branding elicits thoughts, emotions, and sometimes even physiological responses from customers. While Masterpiece Incorporated offers logo and graphic design, it’s important to note that a logo is not a brand. A logo is merely a representation of your brand. Your brand should be the foundation of your marketing activities.

Branding is the process of clearly highlighting what makes your product or service different (and better) than your competitors’.

Well, that depends on a few things, like the industry you’re in, the products or services you’re selling, and your businesses goals. As a branding agency, Masterpiece Incorporated’s brand consultants work closely with our clients to craft a brand identity that’s in line with your company’s values and goals. We’ll help you stand out in a crowded marketplace, and create a marketing strategy that’s clear, concise, and consistent.

The marketing of your organization should be centred around your brand, so it’s extremely important that you have a strong, recognizable brand that effectively conveys your message. Every business needs a brand in order to differentiate themselves from the competition and create a connection with your customer base.

Brand management is all about boosting a company’s perceived value to the customer be ensuring all of your marketing materials are consistent. A consistent brand helps improve brand equity, and makes it easier to manage both the tangible and intangible aspects of your brand.

The advancement of technology has made monitoring and managing your brand much easier. Masterpiece Incorporated encourages all of their customers to regularly monitor their brand reputation using a variety of social listening tools and social media marketing methods.

contact us.